Not a Fan of Bullying

22 Feb

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A friend’s son came into the house after school last week and asked what he should do if another student said that he wanted to fight him. He told his mom that he had not experienced any real trouble with the other boy except for a few exchanges of words and that several students were insisting that a fight or some type of altercation was going to happen. Like any concerned parent, she told her son that she would go with him to the principal’s office the next morning. As she began to ask her son questions about the other boy, he seemed to not want to reveal much about him. He was basically scared of the other student and feared what he would do to him if the principal got involved. This mom eventually learned that her son had been bullied by this other kid for quite some time.

Given the fact that my friend had to deal with her son being bullied at school, I read other starting news today. Radio personality Mark Gunn posted via Facebook this morning that Louisville was ranked #2 in the nation for cyberbullying. Although a different type of bullying than what my friend’s son was experiencing, it is still a very real form of bullying. I conducted a little bit of research after seeing Mr. Gunn’s post and found WAVE News reporting earlier this month that the CDC revealed that suicide was the second leading cause of death for Kentucky teens ages 15-19. Kids who are bullied are more likely to suffer from depression and because parents don’t seem to know all of the signs and symptoms, many children are not getting help. More children are committing suicide at alarming and increasing rates.

Then to complicate matters even more today, I read that a young tennis athlete, Rebecca Marino, was quitting because of being bullied on social media. It is not ok to bully people over the Internet and on social media. At no point should anyone have to stop doing something they love because they are being bullied by someone sitting behind a computer screen. It is very disturbing and the statistics for cyberbullying and teenage suicide in Kentucky is devastating. I guess in some ways what Coach Strong said during his press conference a few months ago is true, “People need to be held accountable for their actions.”

Source: http://www.wave3.com/story/21089473/cyberbullying-and-suicide

Image provided by: http://www.stopcyberbullying.org

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A Little Bit of Analytics

22 Feb

I am not going to pretend that I know much about the analytics of social media because the reality is that I do not. However, throughout the semester, I have learned about the importance of social media analytics through class lectures and guest speaker presentations. Today proved to be even more interesting as I was able to meet and discuss social media analytics that are relevant to a client project. Not only did this meeting emphasize the usefulness of analytics but it also revealed just how technically creepy analytics can be but in a beneficial way.

So what exactly defines social media analytics? Well, you can call this the metrics of social media or the collection and analysis of information which helps brands and organizations to better understand the perceptions that consumers have about the company. For the purpose of our group project, the analytics play a significant role in helping us to better understand our client and where they are at online. The analytics also help us to strategize how our client’s online presence can be optimized.

Some may still ask why analytics are so important. Well, analytics are good for business because brands and organizations care about what is being said about their products, services, and the company itself. In order for brands and organizations to grow and further develop, they must understand the conversations that are taking place among consumers. It is helpful to identify the trends and to also know whether the things that are being said are positive or negative. Not to mention the fact that brands and organizations want to know the effectiveness of their participation in social media.

For some bigger brands and organizations, the amount of information that can be retrieved can be rather substantial. For example, when using social medial analytics tools to obtain information about the College of Arts and Sciences for the University of Louisville there was very little retrievable information. However, when looking for information about its competitor, the University of Kentucky, the returned results were pretty significant. While there are several tools that help provide insights into the audience, real-time feedback, and engagement, not one tool can capture everything. My advice would be to try out Google Analytics, Topsy, Klout, or Bottlenose and see which one works best!

 

Webinar with Amy Porterfield

15 Feb

Facebook_Advertising_Amy_PorterfieldWednesday night was a first for me as I participated in my very first webinar, Facebook Marketing Secrets: How to Finally Attract Leads and Make Money with Facebook. I actually came across the promotion of the webinar through SportsNetworker.com. I will say that I am such a fan webinars now and quite a fan of Amy Porterfield! During Amy’s introduction she described the people that she has worked with and the various positions that she has held. Forbes has even named Amy as one of the top 50 Social Media Power Influences.

The webinar provided a lot of great strategies and tips for Facebook users. Amy shared strategies that are working right now to attract fans and discussed how to move fans from your Facebook page directly to your website. In addition, she talked about “Promoted Posts” and the “Super Feature” that Facebook offers. Not only did she provide strategies and tips, she also provided good statistics. I would say that her most revealing statistic was the fact that approximately 300 million photos are being uploaded to Facebook per day. That is a whole lot of photos, especially when the statistic is up 20% from earlier this year. My only thought after the webinar was that I wish I would of asked for the specific date from earlier this year.

There are other statistics that are relatively fresh in my mind. When she mentioned that 2.7 billion likes a day are being generated across Facebook that indicated users are producing content that people really “like”. She went through many statistics and with the numbers, it was easier to see why brands are trying to get their products and services on social media platforms and Facebook, in particular. Although I will not give away all of the webinar details, I would highly recommend for anyone to register if you see a promotion for a webinar that she is hosting. With her four simple steps to creating real time results and all of the tips that she provides on enhancing your Facebook page, you will definitely learn how to attract a lucrative fan base for you brand!

Image provided by http://www.empowernetwork.com

Your Health Made Simple!

15 Feb

So this week I spent almost 7 hours between a visit on Monday with my primary care physician and a visit today with the ophthalmologist. On Monday, I had a biopsy of which I knew very little of the procedure going into the office. I knew approximately how long the procedure would take and how I would feel after but was spared some other details. I will admit that I spent most of the weekend searching for literature and trying to understand the technical terms all while trying to do the ultimate no-no of self-diagnosing.

Often times when we think something is wrong with us or our loved ones, we look for text and information on the potential illness or procedure that is needed. We find a diagnosis for the problem and we think the worst when we really do not have a clue as to what is actually wrong with us or our loved one. One thing that can make patients understand procedures and illnesses is the use of infographics. The topic of infographics has been very popular across numerous platforms. Although infographics are still relatively new to me, I have quickly found out just how beneficial they can really be. Infographics = Possibilities & Abilities! One particular benefit that I see with using infographics in the field of medicine is how they can be used as teaching tools for professionals, patients, and loved ones. I think I would have benefited significantly if I was given an infographic or some type of visual presenting the facts about my condition and procedure. A guest blogger at iTriage shows a perfect infographic about colorectal cancer and this is very appropriate for this post as March is National Colorectal Cancer Awareness Month.

ColonCancerIG

Infographics can take the complexities of medicine and transform them into beautiful and statistical information that is much easier and quicker to understand. In addition, the facts can be fun to analyze. Medical terminology and statistical data can be rather difficult for the average patient to understand when not explained well. With infographics, your health can become simple. These unique graphics are increasing and trending and there is no indication of them becoming less popular anytime soon!

 

Image provided by blog.itriagehealth.com

Infographics

6 Feb

Today in my social media class we learned about infographics. Infographics are really cool because we can actually see the information that is being presented to us.  An infographic breaks down information and data and helps us to make sense of information that would probably seem a little complicated.  Infographics are excellent marketing tools and can be created for many topics including sports, health, and social media. For me, infographics are nice because as a Ph.D. student I have to do a lot of reading to search for facts and stats so this is a great change from having to read lengthy articles. What makes infographics such a big deal? Well, they have the potential of reaching millions of people through the use of likes, tweets, and other social media shares. The amount of pins and repins on Pinterest  seem to prove that infographics are indeed popular! Check out this infographic on the most social colleges! Pretty cool, huh?

The Most Social Colleges

Infographic courtesy of socialimplications.com

50 Minutes with Jeff Rushton

1 Feb

 

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One of the great things about taking a social media class this semester is having the opportunity to meet and listen to the different experts who are scheduled to speak during our allotted class time. This week, our class had the pleasure of spending 50 minutes with Jeff Rushton. For those of you who are not familiar with Jeff, you can check out a little more information about him here.

Mr. Rushton is the most up-to-date person on the University of Louisville campus in terms of technology. He has experience as a developer and with social media. He is also considered as one of the leading experts in the field. What makes him so great? Well, Mr. Rushton is a “numbers guy” and that means he is all about quantity and quantifying things. One of the rules that you learn from him during 50 minutes is that you must quantify what you are doing when it comes to social media because that is your paycheck.

Throughout his career, Mr. Rushton spent quite some time in marketing and sales using traditional media rather than social media. He is also quick to explain that social media usually “boils” up to something else which can range from trying to get people involved to simply promoting a product. Although individuals or organizations may want people to attend an event or engage in something, the invitation does not have to come through a common platform such as Facebook or Twitter. Mr. Rushton explains the overall effectiveness of social media as simply being a branding experience. Social media is very powerful at impacting such an experience that brands cannot get elsewhere. As students who aspire to find work in social media, we have to remember that brands are essentially looking for a way to connect with their fans or consumers at the lowest possible cost. The Red-Bull brand seemed to be a good example provided by Mr. Rushton. This brand spends a ton of money on cars and other promotional ideas but brands can experience close to the same results through online social media.

For Mr. Rushton, his brand is the University of Louisville. Each month the University of Louisville website homepage has nearly 5 million views with the exception of December and January. The most alarming fact is that only 25%-30% of those views are students. The homepage is similar to the cover of a book and with each click of the mouse a new page is presented. A lot of people seem to care about what’s happening at the University of Louisville.

Mr. Rushton gives many tips or what I like to call rules. When you work with brands or clients, you have to find out where your audience is and what they want to have. You have to find out the most effective medium. More important, timing is everything. You have to figure out the communication threshold for your client and determine where your peak is before you become too annoying. These are things that should always be tested.

Run experiments. Start a blog. Just go do. Engage.

So how does he pack so much information into 50 minutes? Well, he’s an expert!

 

Dr. Sanjay Gupta Blogs…and Micro-Blogs Too!!

1 Feb

Who would have thought that Dr. Sanjay Gupta and rapper T.I. would plant a winter garden? Well believe me, it is true and it is pretty cool, huh?!

CNN Chief Medical Correspondent Dr. Sanjay Gupta is not your ordinary neurosurgeon. After all, how many neurosurgeons have graced the pages of PEOPLE magazine with the label of being one of the “Sexiest Men Alive”? Dr. Sanjay Gupta has won numerous Emmy awards and has been named as one of the most influential celebrities according to Forbes. So yes, I think it is fair to say that Dr. Sanjay Gupta plays a pretty big role in the lives of others.

When disaster strikes he is there. If there is a crisis in another country, yes, he is usually there. Dr. Sanjay Gupta serves on a national and international level. It is no secret that Dr. Sanjay Gupta reports about health issues and medical news when on television but he has taken his expertise to another level. With over 1.5 million followers on Twitter, we can conclude that not only is he certified in the field of medicine, he is also certified in the “Twittersphere” as well.

Dr. Sanjay Gupta brings medicine, micro-blogging, and blogging together. Every now and then, he may share a family-related tweet but that too is quite normal for a medical professional who is as busy as he is. So yes, we do get to see 2/3 of the Gupta Girls because he is a normal human being who loves his children and shares special moments with others. On Twitter, Dr. Sanjay Gupta used a photo to introduce us to Baby Emma who weighed only two pounds. When there was no power Hurricane Sandy, Baby Emma was rushed through New York City.

Although Dr. Sanjay Gupta is very active on Twitter, it is impossible to respond to everyone. However, when he does reply to others, he maintains his professionalism which is a very important part on online reputation. While someone may not understand abbreviations or certain medical conditions, he does a good job with his explanation. There is a 140 character limit on Twitter so Dr. Sanjay Gupta is pretty good with fast and micro-conversations. So if you are into health news or CNN, you can always check out Dr. Sanjay Gupta’s Twitter @DrSanjayGupta or his blog.

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Sources: CNN.com & twitter.com/drsanjaygupta